Four51 is passing along a link to a Social Media Guide we received from Kodak not long ago. It arrived via the email you see below. The email’s author, Jeff Hayzlett, claims that this Guide “has done alot for Kodak” — presumably the proper spelling of a lot will be covered in a subsequent Guide.

Sorry for the cheap shot, Jeff. It was just too easy. Jeff has been a friend of Four51 for many years, so we’re hoping there’s enough equity there to compensate for a good-natured poke in the ribs.

The employee guidelines are a must-read if you’ve been wondering how to empower your employees while still sleeping at night.

——————————————–

Dear Friend,

Social media has amazing potential to help businesses grow. I can say that because it has done alot for Kodak.
As we continue to explore social media’s business potential, we would like to share with you our lessons learned thus far.

We have created this engaging and thought-provoking guide illustrating ways to engage in two-way conversations with
customers via this growing medium.

In this guide you will find:

• Brief description of the social media landscape
• Myths about social media
• 10 Social Media Tips from Kodak’s Chief Blogger
• Top 10 list for Twitter usage
• How to get started in social media
• Kodak social media activation examples
• Troubleshooting
• Social media guidelines used for our employees

This guide is available electronically at: http//www.kodak.com/go/followus or, you may request printed copies at: mailto:gcgsitelet@kodak.com

We hope that you find the information contained in this guide useful as you consider your social media plan.
If you want to grow your brand, strengthen your connection between you and your customer and be aware of what people really think about your company, it is well worth the time invested.

Thanks for letting me reach out to you, and if there is anything Kodak can do, please let me know!

Sincerely,

Jeff Hayzlett

Popularity: 15%