I saw this posted on LinkedIn not long ago.

“

Do your clients like You?

Do you know as an organization the answer to this question? Most do not….we are building a Call Center in WI that can help you build client loyalty. Our goal is to develop projects with companies that “get it”…. we can customize lead generation, retention, and loyalty programs. For more information, call Phil at XXXXX,  #715-350-XXXX.

“

This is a provocative question. Implicit is the idea that we should want our clients to like us. Therefore, a truthful Yes is the “right” answer and No is an indictment. No is a problem that needs addressed.

But it’s worth pondering whether it’s important that your clients like you. I think it’s more important that they’re loyal, and the body of the email actually uses that word instead of like.

Good business relationships are characterized by spirited debate, challenges to the status quo, and intense negotiations. All before 10 am. It’s not reasonable or desirable that all parties like one another at all times in all circumstances.

There will be friction. There should be friction.

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