The Did You Know? editorial staff thought it was time to get out from behind email and go Hollywood. Hollywood probably wishes we would stick to email. As the song goes: “…headed for Los Angeles, only made it out to Needles.”

Popularity: 33%

You could probably name dozens of products that broke too fast or were impossible to use or tasted lousy.

Here’s one that is delightful because the people who created it were tuned to the voice of their customer and experience of a fellow human.

You may have been this human being if you just spent 12 hours wide-awake on a long-haul overseas flight from somewhere like Minneapolis to Tokyo scrunched into seat 64A in the tail of a stuffed 747-400 who sleepwalked on arrival to an airline lounge to see someone somewhere in this wonderful world had thoughtfully and deeply reflected on who you are at that exact moment in the universe within the arc of all time and responded with passion to quench, not world thirst, but something way more important, that being your thirst right there, right then.

If Four51 were a beer machine we’d work really hard to be what you see here:

Here’s to humans listening to humans.

-tim morin

tmorin@four51.com

Popularity: 72%

Here’s part of some spam I recently received from an e-procurement software company:

… Many companies are struggling to understand how today’s economic climate will impact spending, jobs and business viability. And if you are a purchasing professional, you are tasked with the additional challenge of cutting costs and saving money throughout the organization.

Popularity: 95%