Archive for Tim
FanTools for Facebook from Four51
Social Media and Marketing Management from Four51
Okay, here we go again….
Just like 10 years ago when Four51 paved the way in e-commerce, we’re now leading the way into the rapidly growing social economy by introducing Four51 FanTools for Facebook. We’ve been working on social media for the better part of a year. And now we’re excited to unveil Four51 FanTools for Facebook. Our ultimate vision is total social media and marketing management via support for the most popular social tools.
Here’s what we’re doing…we think these tools will help your business thrive in today’s 24-hour marketing cycle. We’ve reached an age in which instant marketing on Facebook, Twitter, and in the Blogosphere can work seamlessly with more traditional printed and branded communications tools (direct mail, brochures, promo items, etc.).
You now have the ability with the push of a button to post, tweet, update, blog. And with Four51’s widely embraced e-commerce platform you can now synchronize these real-time social media channels with the traditional marketing mix. Online and offline: fast, synchronized, cohesive.
Simply put, Four51 FanTools for Facebook allows brands, their agencies, and their sellers in segments like retail, franchising, distribution, and manufacturing to quickly and simply implement a Facebook Fan page strategy. And in doing so, get a head-start on competitors in building your (or your client’s) dynamic, vital social communities, comprising customers, prospects, partners and other important participants.
Four51 focused its initial launch in the social economy on Facebook for one simple reason: it’s huge. This is a market of 200 million-plus members, growing rapidly week-in and week-out. Facebook is becoming the standard for the social economy. As it strengthens its hold, more and more of your customers and their customers are going to be doing business – buying and selling – in this environment.
Four51 FanTools for Facebook is an excellent fit if you’re a brand, agency or seller wanting to nurture your community online. With it, you can configure your own, and/or your customers’ Facebook fan pages quickly, making offers to targeted prospects based on gender, geography, age, and lifestyle. Further, now you have excellent ways to create reports showing those accessing offers, accepting them, rating and sharing them.
Central to Four51 FanTools is the DealStream, a configurable, dynamic portal platform consisting of four distinct yet integrated programs:
- The Offer Portal, supporting unlimited offers via coupons, gift cards, mobile SMS messaging
- The Dealer & Location Portal, allowing fans to quickly find nearby locations
- The Brand Central Portal, an online source of branded video communications
- The Brand Store Portal, featuring immediate “buy-now” e-commerce integration via Four51 ecommerce technology
There are a number of benefits. For example, Four51 FanTools for Facebook lets you:
- Implement a social commerce strategy with minimal investment risk
- Manage the presentation of more dynamic brand content as a Facebook “Application”
- Control your social interactions
- Measure your campaign and communications effectiveness
Best of all, you now can seamlessly coordinate the emerging social media environment with traditional offline activities, ensuring that messaging and materials in both environments are in synch and delivering ROI.
As you know, we’re in an age where people and communities are exerting more and more influence over the brands they prefer. I learned this from my four kids who are in their teens and early 20s. Maybe you have too.
Say “so-long” to the brand manager, the agency, the distributor, the manufacturer mired in long planning cycles, extended production runs, dead-on-arrival messaging and repetitive static campaigns. That approach is so 24 hours ago! Today’s the day to plan how you need to message and market and sell tomorrow, based on what the world is tweeting or posting about you right now. And tomorrow’s the day to start planning for the day after.
Welcome to the 24-hour marketing cycle. Welcome to Four51 FanTools for Facebook.
Drop me a line if you want to learn more and see a demo.
Thanks
–tim
tmorin@four51.com
PS Look for Four51 FanTools updates on Four51’s Facebook Fan Page.
Popularity: 6%
Shameless in Minneapolis
You ever been called shameless? Some fellow said I was shameless the
other day for sending along a link to www.readitfor.me.
Popularity: 61%
Data: Turning People into a Four Letter Word
I heard someone at a conference of Chief Marketing Officers say the other day: “Data is the rock upon which I stand.”
Isn’t that a sad thing for a big-time marketing honcho to say?
Popularity: 70%
Mission and Margin
I met a Jesuit priest who runs a publishing house the other day. Here’s a man-of-the-cloth trying to make a buck during a recession in a business whose expertise is putting ink on paper.
Popularity: 77%
Good to Great in 12 ½ Minutes
You probably read “GOOD TO GREAT” by Jim Collins a while ago. Steve Cunningham, who runs a favorite place of mine on the web, www.readitfor.me, does a nice job summarizing this classic business book in abut 12 minutes.
If you haven’t read it, you should. And if you did read “GOOD TO GREAT”, it may be time for a refresh.
In either case, the latest installment is really well done. Enjoy!
-tim morin
tmorin@four51.com
Popularity: 83%
Humans Listening to Humans
You could probably name dozens of products that broke too fast or were impossible to use or tasted lousy.
Here’s one that is delightful because the people who created it were tuned to the voice of their customer and experience of a fellow human.
You may have been this human being if you just spent 12 hours wide-awake on a long-haul overseas flight from somewhere like Minneapolis to Tokyo scrunched into seat 64A in the tail of a stuffed 747-400 who sleepwalked on arrival to an airline lounge to see someone somewhere in this wonderful world had thoughtfully and deeply reflected on who you are at that exact moment in the universe within the arc of all time and responded with passion to quench, not world thirst, but something way more important, that being your thirst right there, right then.
If Four51 were a beer machine we’d work really hard to be what you see here:
Here’s to humans listening to humans.
-tim morin
tmorin@four51.com
Popularity: 72%
Voice of the Community
Geez, I am really glad we have a community of believers surrounding us here at Four51. Without our community, we might think all our ideas are pure brilliance. Luckily, we have a community that is supportive, honest and courageous enough to tell us like it is.
Popularity: 75%
Community Of Believers
Your customers and prospects will buy eagerly from you when they belong to a community of believers in you, your
brand, and your product or service. Do this well, and you will feel like Steve Jobs and his colleagues at Apple. Do this poorly, and you will feel like Rick Waggoner and his ex-team at G.M.
Popularity: 75%
On-Brand Behavior
I really enjoy Jim Morrison and the Doors. And I really enjoy Italian food. Last night I learned I don’t enjoy
them together. But that’s what my wife and I experienced when we were out for an evening of fresh pasta, fine wine, chitty-chat and perhaps a moonlight drive.
Popularity: 76%
Do Something Diffferent
What good is an economic recession if it doesn’t make us try new stuff? I love hearing about people trying new stuff, no matter what field they are in. When it comes to looking at the world differently, it helps to see how others are turning their little part of the planet upside down and getting better results when they try.
Popularity: 73%
