You have probably heard Four51 describe itself as a network, either during the sales process or in our regular communications. But what does that really mean to you and your business? To be honest with you, not a lot…until now.

The fact that our application is built on a network architecture really only becomes valuable when it is used to drive meaningful business results that its participants would not receive on their own. Until this point, many of you have received value by either winning new business with e-commerce, solidifying your existing accounts, or driving efficiencies by connecting to your existing manufacturing partners.

While all of these business solutions are important and provide a return on your investment, they could be attained on a stand-alone application just as easily as one that is built as a network. So how does Four51 create the additional value a network has to offer you and your business?

What if we made it easy for you to expand the product breadth you sell to your clients? How about putting together complete sites that you can use to win new clients in industries like real estate and automotive? What about creating manufacturing efficiencies that are directly used to reduce the amount of money you pay to Four51?

Through a program called Connect Four51 we are doing all of these things and more. 2008 is the year that you will begin to realize the difference between a network and a web to print application. I will be using this blog to help you understand how to get more out of your technology investment. Look forward to additional posts about reducing your Four51 bill and how to easily drive more business online.

Eli

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