Featured Post #1

Community Of Believers

Your customers and prospects will buy eagerly from you when they belong to a community of believers in you, your
brand, and your product or service.  Do this well, and you will feel like Steve Jobs and his colleagues at Apple.  Do this poorly, and you will feel like Rick Waggoner and his ex-team at G.M.

Tim | April 21st, 2009 | Continued

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Welcome to Insights Four51, a hub of discussion and useful information on Smart Catalog Technology.

Insights Four51 is brought to you by Four51 Inc, the leading SaaS Smart Catalog Technology for managing spending on and fulfillment of indirect goods. Four51 can be configured for use by individual departments, branch locations, divisions, or the entire company, and [...]

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Internet Explorer 8 & Developer Tools

For a long time I’ve touted the beauty of Firefox’s Firebug plug in. It was revolutionary for JavaScript developers. If you weren’t using it, you weren’t doing it right. After the last release it was time to upgrade IE to version 8, and one of the biggest things I wanted to check out were the new developer tools. I’ve spent some time using them this morning and my first impression is pure elation.

Anyone that has written JavaScript knows how difficult it can be making that code work in every browser. Debugging your code in those browsers was painful without tools like Firebug. Still, all too often you’d get everything working really well only to find that IE wasn’t happy with your work. I’d say this has caused me to go bald, but that happened way too long ago.

The new IE Developer Tools are simply amazing. They’ve incorporated nearly everything that Firebug offered (it is missing hover over variables) and I think they’ve improved on the user interface. Plus, Firebug development has slacked in keeping up with Firefox upgrades and still has some very annoying bugs. I am contemplating switching over to IE8 for my primary JavaScript development environment and I honestly am surprised I’m writing that.

I urge each of you that follow this section of the blog to try out the new tools for yourself.

Using Custom User Fields

Our latest release included a feature that many customer have asked for, custom user fields. This feature allows you to create new fields and assign them to your buyer companies, groups and users. If you allow your user’s to edit the fields they will be displayed in their self admin profile. These field values are available to you as tokens throughout the site. You can reference them in themes, site customization, spec forms and even auto emails. With the explanation of the feature the question then becomes, “What do I do with them?” I want to cover a few ways that they can be used to your benefit.

I want to go beyond the simple “You can use it as a default value” in a spec form. I think that’s understood because you’ve always been able to use those default value tokens before. I’d like to take a different path. I will diagram how you can use custom user fields and tokens to display contact information for their assigned customer service representative on your Home Page.

I’ll first create a new user field named “Rep” and make it a selection type. I’ll set it to display to the user and add some choices for the dropdown and save. Then I’ll assign it to the entire company.

Now, I’ll put the contact information on the home page through the Buyer Site Customization Home Page template. The home page customization looks like this:

[[CustomMessage]]


[[Catalog]]
[[Messages]]
[[Orders]]

What I’ve done first is create a span element that will hold the Rep token value. Giving the span an ID property allows me to reference it in a script easily. I then added a div element to hold the result of the script. It will be what is displayed on the page. Then I add the script. I created a JSON object that holds a key value pair that matches the Customer Service reps in the custom user field with phone numbers. Just a simple example. At this point I declare a variable, “rep”. That variable value points to the span element I created to hold the token. Referencing the innerHTML property returns the value the token renders on the page. Finally, I take the token value, look up the pair in the JSON data object, and write it out to the “ContactInfo” div element so it will display on the Home page.

This example doesn’t hold any real world value. I just want to demonstrate to you how, with some imagination, you can do so many things with the information available to you in the new Custom User Fields. As always, you can go to my demo site play with the example I documented today.

If you have any questions about this blog post, please join us on the forum.

Thoughts on Technical Support

All companies should covet constructive feedback from customers, especially in areas that consume a lot of time and energy. Below is a recent email from a customer regarding Four51’s technical support process. This person was critical of the process, not the people; I’d rather have good people working to refine a process than bad people doing nothing. Or worse.

Middle Finger Marketing

Thank you Marketing Profs for picking up a fine post by Greg Verdino. It reminded me of the axiom that the best and fastest way to kill a bad product is with great marketing.

Accountability, Respect, Fun

You’re on a plane, and there’s nothing left to read. You’ve read the placard, the air-sickness bag and the writing on the plane’s wing (e.g. No Step Aft). When there’s absolutely nothing left, that’s when I reach for the airline’s in-flight magazine.

Shameless in Minneapolis

You ever been called shameless?  Some fellow said I was shameless the
other day for sending along a link to www.readitfor.me.

Data: Turning People into a Four Letter Word

I heard someone at a conference of Chief Marketing Officers say the other day: “Data is the rock upon which I stand.”

Isn’t that a sad thing for a big-time marketing honcho to say?

Mission and Margin

I met a Jesuit priest who runs a publishing house the other day. Here’s a man-of-the-cloth trying to make a buck during a recession in a business whose expertise is putting ink on paper.

Good to Great in 12 ½ Minutes

You probably read “GOOD TO GREAT” by Jim Collins a while ago. Steve Cunningham, who runs a favorite place of mine on the web, www.readitfor.me, does a nice job summarizing this classic business book in abut 12 minutes.

If you haven’t read it, you should. And if you did read “GOOD TO GREAT”, it may be time for a refresh.

In either case, the latest installment is really well done. Enjoy!

-tim morin

tmorin@four51.com

Humans Listening to Humans

You could probably name dozens of products that broke too fast or were impossible to use or tasted lousy.

Here’s one that is delightful because the people who created it were tuned to the voice of their customer and experience of a fellow human.

You may have been this human being if you just spent 12 hours wide-awake on a long-haul overseas flight from somewhere like Minneapolis to Tokyo scrunched into seat 64A in the tail of a stuffed 747-400 who sleepwalked on arrival to an airline lounge to see someone somewhere in this wonderful world had thoughtfully and deeply reflected on who you are at that exact moment in the universe within the arc of all time and responded with passion to quench, not world thirst, but something way more important, that being your thirst right there, right then.

If Four51 were a beer machine we’d work really hard to be what you see here:

Here’s to humans listening to humans.

-tim morin

tmorin@four51.com